When Technology and Content Combine 8 Inspiring Examples

The increasing number of new technologies has meant that businesses have more ways than ever to amplify the impact of their content. From virtual reality and drones to new video marketing techniques, cutting-edge technology is helping many businesses stand out online. Here are eight brands that have managed to use technology to maximize the impact of their content marketing. Virtual Reality The New York Times First published in 1851, the New York Times is still one of the most popular newspapers in the U.S., which is partly due to their ability to adapt. Their recent creation, NYTVR, is the most recent example of this. NYTVR aims to provide users with a low-cost and immersive virtual reality experience, allowing viewers to get upclose and personal with news stories. These 360 degree videos take viewers on a journey to places they likely have never or will never go: a trip into space with a flight over Pluto, a tour of the hottest place on earth or a swim with dolphins.†The Daily 360† now offers viewers a new 360 degree video every day. Excedrin Excedrin developed a virtual reality simulator to show people how migraines are more than â€Å"just a bad headache.† The Migraine Simulator imitates migraine symptoms like blurred vision, blinking spots and dizziness, to show non-sufferers the seriousness of the condition. The subsequent press coverage highlighted the struggles that many of its customers face and put Excedrin back into the spotlight. Drones National Geographic The classic magazine focused on the natural world continues to experiment with new media. In 2016, they teamed up with oceanographer Leigh Torres to take aerial drone footage of a blue whale lunging for krill. The video has now received over one million views on YouTube. Camisaria Colombo Interactive Video Nike and Lidyana Online fashion retailer Lidyana and Nike teamed up to make an interactive video, showing a young woman waking up and then exercising. Viewers first choose the exercise for the main character to perform. Interactive buttons then appear on her clothing, giving viewers the opportunity to learn more about the merchandise and even add items straight to their shopping cart via the video. Only For their new range of jeans, the french fashion brand Only created an online interactive video that was part film, part fashion catalog and part music video. As you watch the film, you can freeze the video and interact with the merchandise worn by the girls. You can like, browse, pin, tweet and buy every item of clothing. You can even download the video’s soundtrack. Within two weeks of the video’s release, their website received over 280,000 visits. Live Streaming It’s no longer just sports events that are streamed live online. Streaming apps like Periscope and the Facebook Live function have given content marketers the platform to engage with audiences in new and exciting ways. Grazia UK Dunkin’ Donuts It’s no surprise that Dunkin’ Donuts relies on visuals in most of their marketing campaigns. Who hasn’t been tempted to eat a donut after seeing a picture of one? To take it another level, Dunkin’ used Valentine’s Day as an opportunity to live-stream its test kitchen. Viewers could see how they created their products and the video ended with the creation of a gigantic, donut-themed wedding cake. The video attracted over 43,000 viewers, which is pretty impressive. New Technology to Help Your Business As the online marketing space becomes more crowded, brands are looking for new ways to deliver great content and attract more attention. Traditional content like blog posts are still a valuable part of any marketing strategy. But by using new technologies, you can make more people take notice of your brand. The good news is that these technologies are becoming more diverse and accessible meaning that you can use them to inspire your audience. With these examples in mind, what innovative ways could you use technology to take your content to the next level?

Free Essays on Intel

MGT 487 Group Case Table of Contents Executive Summary 1 External Threats External Opportunities Internal Strengths Internal Weaknesses Alternate Strategies Choice of Strategies Implementation Executive Summary Intel faces external threats that from their competitors and legal environment. Some of their direct competitors include Advanced Microdevices Inc., Samsung, and Texas Instruments. The outside physical and legal environment is also a threat that Intel has had to contend with throughout their existence. These threats have proven to be significant and must be dealt with in an efficient and tactile manner. The external opportunities that Intel can look to are those of the global markets. Intel is noticing areas in all parts of the global that may prove to be very beneficial. After the global market is examined Intel also realizes that the technological advancements of cellphones and wireless technologies must be tamed. These areas offer a large growth potential for the company. The internal strengths that Intel can rely on are the fact that they are the worlds largest chip manufacturer. Holding the top rank gives Intel a name recognition and familiarity that they can use to their benefit. A large portion of Intel’s success is due to their CEO Andrew S. Grove. Intel’s financial ratios and analysis show that they are increasing their numbers from previous levels. Intel’s large structure also causes one of their major internal weaknesses. Large corporate entities must deal with procedural â€Å"red tape†. Financially Intel is facing a slowing desktop PC market and must adapt accordingly. Internally Intel has had complications of their own causing many delays on their developments. The large span between employees and management has caused some internal weaknesses as well. Overall, Intel has multiple areas of opportunities to grow. They can choose the communications and ... Free Essays on Intel Free Essays on Intel MGT 487 Group Case Table of Contents Executive Summary 1 External Threats External Opportunities Internal Strengths Internal Weaknesses Alternate Strategies Choice of Strategies Implementation Executive Summary Intel faces external threats that from their competitors and legal environment. Some of their direct competitors include Advanced Microdevices Inc., Samsung, and Texas Instruments. The outside physical and legal environment is also a threat that Intel has had to contend with throughout their existence. These threats have proven to be significant and must be dealt with in an efficient and tactile manner. The external opportunities that Intel can look to are those of the global markets. Intel is noticing areas in all parts of the global that may prove to be very beneficial. After the global market is examined Intel also realizes that the technological advancements of cellphones and wireless technologies must be tamed. These areas offer a large growth potential for the company. The internal strengths that Intel can rely on are the fact that they are the worlds largest chip manufacturer. Holding the top rank gives Intel a name recognition and familiarity that they can use to their benefit. A large portion of Intel’s success is due to their CEO Andrew S. Grove. Intel’s financial ratios and analysis show that they are increasing their numbers from previous levels. Intel’s large structure also causes one of their major internal weaknesses. Large corporate entities must deal with procedural â€Å"red tape†. Financially Intel is facing a slowing desktop PC market and must adapt accordingly. Internally Intel has had complications of their own causing many delays on their developments. The large span between employees and management has caused some internal weaknesses as well. Overall, Intel has multiple areas of opportunities to grow. They can choose the communications and ...

World Literature. Don Quixote & Doctor Faustus Essay

World Literature. Don Quixote & Doctor Faustus - Essay Example While one was ruled by greed (Doctor Faustus), other was ruled by a passion for chivalry (Don Quixote). Thus the basic plots of these stories, and the enduring images presented in them exhibit the protagonists’ single minded pursuits. This forms one of the distinguishing expressions of the Western men. Each of them embodies an arte and a hubris, an exceptional prowess and a vitiating excess, in spheres of action that are particularly important to our culture (Ian Watt, Pg. viii). Though both the men are of extraordinary temperaments, Don Quixote is more appealing of the two characters and more realistic. He is a real man of flesh and blood, an idealistic and a romantic. He would continue to grow in history as long as chivalry and love pervades. On the other hand, Faust resembles more of an idea. He is a fanatic, a genius who has sold his soul to the devil in a bid to gain supreme knowledge and power for twenty four years. Don Quixote wins our pity and scorn but Faust earns onl y our resentment. No one sympathizes with him when he meets his cruel end.

Why america should legalize marijuana Research Paper

Why america should legalize marijuana - Research Paper Example Following the call of Miron, huge expenditure is incurred on housing of the offenders of these drugs and on preventive measures against this practice. In fact, an expected saving of $7.7 billion on this ground is estimated if the drug is legalized. According to the executive summary of a report submitted by Miron, â€Å"The report estimates that legalizing marijuana would save $7.7 billion per year in government expenditure on enforcement of prohibition. $5.3 billion of this savings would accrue to state and local governments, while $2.4 billion would accrue to the federal government† (Miron). Another estimate shows that the taxpayers of United States incur an excess expenditure of $12 billion, which go into the fund spent for agendas conducted against marijuana intake, research on the drug, prohibiting domestic cultivation of marijuana, imposition of the law, prosecution and arrests of the smokers of marijuana. (â€Å"Should the U.S. Legalize Marijuana?†) Legalizing ma rijuana might save these costs. Also, forcefully trying to stop the sale of marijuana might not simply bring down the number of drug dealers. They might either engage in black marketing or simply deal with other harmful substances. When a certain good is prohibited it opens doors to black market activities and consequently the corruption and crime related to black market activities. If the drug is legalized it will lead to the reallocation of important resources of the nation. For instance, cannabis when legally distributed might be put to various useful purposes apart from drugs, for example it can be used for making paper, rope, soap, lotions, fuel and lubricants. It has found use in several medicines. (â€Å"Should the U.S. Legalize Mariuana?†) In fact the black market price of marijuana in United States is USD 10.4 per gram, higher than the countries of Argentina, Bolivia, Columbia etc. (â€Å"Price of Marijuana in the

Some Aplication of Mechanical Engineering Term Paper

Some Aplication of Mechanical Engineering - Term Paper Example Mechanical engineering demonstrates its diversity in solving various challenges as mechatronics shows by providing a platform where sensors, actuators, signaling, electrical control, algorithms alongside computing assistance to provide stability to various connectivity needs in engineering systems. Apparently, the root of the name originates from mechanical and electronics, which implies that both phases of intervention towards solving specific challenges are crucial in the design of engineering products. Four main systems are managed in mechatronics namely, information, mechanical, computer and electrical, to provide a composite application in which mechanical engineering is put to test. Commonest application designs for mechatronics include home security applications, implant devices, jet engines, robotics, antilock brake, and intelligent highways among many more designs. The basic applications in this category appears to be and structural control (Bolton, 1995). To this end, the m echatronics aspect of mechanical engineering is considered key in industrial and semi-conductor revolutions as discussed below. Massive mechanical energy utilization fueled he industrial revolution that shaped the human civilization and introduced unprecedented differences to quality of life. Mechanical engineering designs formed the bulk of the industry that was rapidly taking shape from astronomical demand for energy to power the revolution. Gears and levers were among the commonest components of the mechanical engineering designs. Other components utilized in the revolution included cams and linkages that assisted in reduction of power demand and inefficiency incurred. Improvements towards the later stages of the revolution introduced mechatronics components that integrated electrical enhancement for the engineering designs (Fukuda, Harshama and Tomizuka, 1996). Learning from the potential that electronic enhancement could bring to mechanical designs, the world was prepared to

Impact of Beliefs on Learning | Essay

Impact of Beliefs on Learning | Essay CPPD Introduction Reflection has become a fundamental component of professional development of teachers and lecturers in the Further Education (FE) and Higher Education (HE) sector (Harkin, 2005). The lifelong learning sector can be seen to transcend both these paradigms and contexts of post-compulsory learning. This essay addresses some key elements of reflecting upon the experience of a teacher in Beauty Therapy within the lifelong learning sector, addressing the intersection between the personal and experiential and the theoretical/pedagogical aspects of the role and its function. Teaching roles and context within the lifelong learning sector Teaching roles within the lifelong learning sector seem to be related to the kind of teaching, the kind of subject, and the kind of learner (Zukas, 2006), a three-way relationship which I have observed to be perhaps more negotiated upon a day to day basis than founded in one single pedagogical theory or framework. It is notable that within the lifelong learning sector, there seems to be a crossover between the vocational type of education, and more traditional ‘teaching’, and in particular, these roles of ‘teachers’ are very much based on how best to meet student needs. Therefore, it seems that one element of the teaching role within this context is related to learning ‘on the job’ or learning through doing (Eraut, 2004), and the ‘becoming’ element of the process of ‘becoming’ a teacher in this context is a response to the demands of the job, rather than a formal process which prepares you to carry out the role. While t his might run against the theories of pedagogy, being a much more personal take on what the teaching role is, it is based on perceptions of professional identity as well as an understanding of dominant concepts of the role in a formal sense (Beckett and Gough, 2004). Austerlitz and James (2008) describe the emotional journeys that students go through in further education as a process of cognition through which emotions help students to appraise situations and develop knowledge and understanding. This may be an important perspective to consider within the lifelong learning sector, because of the range of types of students and types of subjects that are prevalent within this sector. There is no single student demographic, no single approach to pedagogy, no one-size-fits-all model of teaching and learning. Bathmaker and Avis (2005) carried out research into professional identity formation amongst trainee FE lecturers, and found that â€Å"rather than identifying effective processes of increasing participation in existing communities of practice, a strong sense of marginalisation and alienation amongst trainees was observed† (p 47). Bathmaker and Avis (2005) suggest that this lack of engagement in communities of practice is â€Å"detrimental both to trainees and experienced lecturers if they are to actively engage in building new forms of professionalism for the future† (p 47). I would draw from this the concept that formal training processes do not necessarily pos itively contribute to role formation, definition and professional identity, and that learning is much more experiential and interactive. Hagger et al (2008) support this view, and suggest that experiential learning dominates learning of this type. Own teaching role and context within the lifelong learning sector My own teaching role is to teach and support students to learn on two levels. The first is to learn the practical skills and abilities of the beauty therapy industry, so that they can become capable, effective practitioners. Beauty therapy is no ‘soft option’. In fact, there is a great deal of precision, dexterity and deeper learning involved in acquiring the skills to function as a therapist. The second element of the learning is for students to develop knowledge and understanding of the body, of health, of individuals and their holistic wellbeing, in order to contextualise the activities that they carry out within their roles, and to be able to provide suitable treatments, therapies and the like to appropriate clients. The third element of the role is to support students to develop the communication and interaction skills necessary to be able to bring together knowledge and practical skill into their own ‘professional role’ and identity, and work effective ly as a therapist within a team. My role within this setting is to ‘teach’, but also to facilitate learning, raise difficult issues, support students to resolve complex questions, and act as a role model. Part of my role is to assess practical activities, and then provide feedback so that students can learn from their experiences and learn to improve their own practice through reflection and evaluation (Edwards and Nicoll, 2006; Solomon et al, 2006). My role also involves becoming more aware of the impact of my role on the students, and attempt to be as good a ‘teacher’ as I can be. More and more, however, my role involves other activities, including administration, engaging in marketing and recruitment activities, and looking for new topics and curriculum developments (Chivers, 2006). Impact of own beliefs, assumptions and behaviours on learners and others My own beliefs about learning affect not only the learners who I interact with, but also their interactions with others, particularly clients. I believe that my own actions, reflections, and the way I respond to emergent situations within the teaching context are likely to affect the students and how they learn as much as the formal, planned learning activities I provide for them. It is through reflection on my actions as a teacher that I have realised that reflection itself becomes a reflexive process, which changes the way I behave and react to students, which then changes their responses to me. Austerlitz and James (2008) have developed a model which describes and captures PPD statements which are used in the further and higher education sectors (see Figure 1). Figure 1 PPD Model (after Austerlitz and James, 2008). This model encompasses many of my own beliefs about the ways in which students interact with their learning processes, and in particular, how they respond to my teaching and learning activities. Every aspect of learning must have an emotional element, and to exclude this from pedgagogical processes and theories is to overlook important aspects of how students learn and how they behave when applying that learning. Yet there is some evidence that current perceptions of teaching roles within the FE sector are also changing (Thompson and Robinson, 2008). I believe that the Austerlitz and James (2008) model could provide a means by which students could themselves identify the emotional elements of their learning and address this, through reflection, in proactive ways. Impact of own professional, personal and interpersonal skills, including literacy, numeracy and ICT skills on learners and others. I have used a range of teaching approaches, including some innovative use of ICTs, including using ICTs to make posters and mind maps, to encourage the application of new knowledge and exploration of complex situations. These have had a positive effect on some students who relate well to ICTs, particularly younger students, and have also helped students who are more visual learners. However, in relation to professionalism, I think it is my professional skills and experience which have positively impacted on students’ development of awareness and understanding of the complex interactions between beauty therapist and client. The current social construction of beauty, particularly in relation to ageing, raises issues about client experiences and emotional/psychological wellbeing (Paulson, 2008; Radley, 2000). Students need to understand the emotions and thoughts which underlie the desire that women have for the different kinds of beauty therapies, and be able to interact in a cre dible way with clients and meet their requests in appropriate ways. My own professionalism helps this because I set a good example, exemplify proper interactions, and support students to address often challenging issues such as intimacy, privacy, body-image and the like. Conclusion Overall, the most important aspect of my role as an educator is as a role model, and not simply as a role model of good communications behaviours or good practical skills, but as a questioning, reflective, responsibly practitioner, who sees clients as individuals, not just in relation to their treatments. It is important not to simply perpetuate traditional ways of working, but to question practice and the self in the professional context, and by acting as a reflective practitioner myself, I can encourage my students to develop similar skills and perhaps become better professionals because of it. References Austerlitz, N. and James, A. (2008) Reflections on emotional journeys: a new perspective for reading fashion students’ PPD statements. Art, Design and Communication in Higher Education 6 (3) 209 – 219. Chivers, G. (2006) The work roles and development needs of vocational lifelong learning professionals in British higher education. Journal of European Industrial Training 30 (3) 166-187. Zukas, M. (2006) Pedagogic learning in the pedagogic workplace: educators’ lifelong learning and learning futures. International Journal of Pedagogies and Learning 2 (3) 71-80.

Comparing Daystar and Those Winter Sundays Essay -- comparison compare

The two poems I have chosen to analyze are Daystar by Rita Dove and Those Winter Sundays by Robert Hayden. The poem Daystar struck me from my first reading of it because I do the same thing this woman did sometimes. The apartment I share with my husband has a balcony where I have planted some flowers, and sometimes when the whether is nice I drag a rocking chair out there into the sun and just sit and let my thoughts wander. This poem reminds me of those moments. The author uses imagery in the poem to make the experience of this one woman stand out vividly. The first lines of the poem say "she saw diapers steaming on the line / a doll slumped behind the door." The phrase "steaming on the line" is especially strong, making me able to feel the balmy heat of the day and the bright warm sunshine on my skin. Also, the diapers and doll may serve as symbols in this poem for all the cares that the woman carries in looking after her children. Right now she wants to put all that behind her, and doesn't want any reminders of it. She wants to escape into a place where there are no demands. Another visual image in this poem occurs when the woman is looking around her backyard, and she sees "the pinched armor of a vanished cricket, / a floating maple leaf." These are little things that catch your attention for a second, not things to sit an contemplate about. I think the point is that the woman doesn't really want to think about anything, she just wants to be. Sometimes she doesn't even want to look at anything, but instead close her eyes and see only "her own vivid blood." This image of the woman looking at her own blood makes it seem like this time alone reminds her that she is very "alive" -- that she has a free will and can... ...ut something the mother is doing for herself, while the second poem is all about the sacrifices the father made for his son. Comparing them shows the mother to be the more "selfish" of the two, in that her child and husband are distractions from her revelry, and they are somewhat burdensome to her. But the father is totally self-sacrificing -- getting up in the "blueblack cold," making a fire with "cracked hands that ached." He takes no thought for his own comfort, except, possibly, when he gets angry. This makes me think if the father had spent some time relaxing like the mother, maybe he wouldn't have gotten as angry. Maybe thinking of yourself every once in awhile is a good thing, I don't know, but it is interesting to note the contrast. I think mother in the first poem is person we can relate to, but the father in the second poem is a person we admire.

Career Satisfaction

Human beings possess the unique psychological ability to self-reflect. Few human experiences and behaviors define the self and allow us to characterize ourselves within the social world more than work and career. Career choice affects socioeconomic status, friends, political values, residence location, childcare, Job stress, and many other aspects of life. And while income is important in both career selection and career longevity, so are achievement, recognition, satisfaction, security, and challenge. A person has a choice in calling work a Job or a career.This decision usually accounts for factors such as time and interest the person puts into the work. In most cases, the work will be considered a Job when the person has Just begun working, or the person has no interest in the work and only works for the pay. Generally, the term career will be used when a person expresses interest and seeks out a specific type of work, or has spent a considerable amount of time working in that area . A Job may be Just something a person does to pay bills, where as a career is something a person chooses, prepares for, and incorporates into life and self- concept.I work as a mechanical engineer in the United States Navy. I showed interest in this line of work, sought it out, and have been working in the same area for thirteen years. By definition, my work is a career; therefore, I have been calling It as such. I plan to continue working in my career choice, advancing within the Navy's ranks and ultimately retiring. After the Navy, I Intend to start another career In the civilian sector. I haven't chosen whether I will continue In the engineering field or pursue something completely different.A lot can change In the years to come before tiring from the Navy, so I am keeping my options open by bettering my r ©sum © every chance I get. I chose this career for three reasons: service, stability, and structure. When I Joined the Navy, I wanted to serve my country. I felt honor In being a part of something bigger than myself. Serving In the military Is satisfying enough for me; however, I have a wife and kids. My choice to continue to serve In the Navy Is based on how my career affects my family. I place high Importance on stability and structure.The Navy can be a very stable career If a person possesses the right abilities and wants It to be. From the beginning of my enlistment, I wanted to make a career In the Navy and have worked to the best of my ablest. Because of this, I believe my career Is very stable and I have since served thirteen years. The structure within the Navy Is well defined. Promotion guldens are made available and clear, so I know exactly what I should do In order to get advanced. Being a part of something for the greater good, having stability, and structure provide for an overall career satisfaction.Work Is obviously a necessity In order to support a family. If I have to work, I may as well enjoy what I do. I have luckily been able to c ontinue a career In the area I take pleasure and excel In. My personality traits fit the work that I do, and I have Identified the traits I would Like to Improve on In order to continually develop my career. I am satisfied with what I have chosen. I am looking forward to the changes that will soon come as I progress In work and life. Career Satisfaction By red rocketed concept. I work as a mechanical engineer in the United States Navy.I showed thirteen years. By definition, my work is a career; therefore, I have been calling it as such. I plan to continue working in my career choice, advancing within the Navy's ranks and ultimately retiring. After the Navy, I intend to start another career in the civilian sector. I haven't chosen whether I will continue in the engineering field or pursue something completely different. A lot can change in the years to come before retiring from the Navy, so I am keeping my options open by bettering my r ©sum © structure. When I Joined the Navy, I wanted to serve my country.I felt honor in being part of something bigger than myself. Serving in the military is satisfying enough for me; however, I have a wife and kids. My choice to continue to serve in the Navy is based on how my career affects my family. I place high importance on stability and structure. The Navy can be a very stable career if a person possesses the right abilities and wants it to be. From the beginning of my enlistment, I wanted to make a career in the Navy and have worked to the best of my abilities. Because of this, I believe my career is very stable and I have since served thirteen years.The structure within the Navy is well defined. Promotion guidelines are made available and clear, so I know exactly what I should do in order to get advanced. Being a part of something for the greater good, having stability, and structure provide for an overall career satisfaction. Work is obviously a necessity in order to support a family. If I career in the area I take pleasure and excel in. My personality traits fit the work that I do, and I have identified the traits I would like to improve on in order to continually the changes that will soon come as I progress in work and life.

buy custom Disillusionment in Pursuit of the American Dream essay

buy custom Disillusionment in Pursuit of the American Dream essay Americans have a way of living such kind of lives which struggle for happiness. Many of them believe that happiness is realized through acquiring wealth. However, such an idea is doomed to fail. People all over fight their whole lives to make success to get to their intended goal. Such a goal is different from one person to another. These perceptions all have been defined by the American Dream. Fitzgerald makes use of the idea being in pursuit of happiness in the book Great Gatsby (Bruccoli 2-17). The author of this great book grew up in a period of time where people were seeking prosperity and happiness. Therefore, much of the influence he got in writing this book particularly was the time he lived. The theme of failure has been highlighted by Fitzgerald to develop Jay Gatsby character together with the struggle he makes to win back his True love. Thus, this essay explores the disappointment that engulfs Jay Gatsby, in pursuit of the American Dream as expounded in the book, The Grea t Gatsby. The American Dreams differ from one person to the other. For one, it could be the creation of enough wealth to support the family and live a luxurious life. However, happiness is the peak envisioned by many especially through amassing insurmountable sums of money. The American Dream generally has become the pursuit of prosperity in material things rather than just happiness (Curnutt 23-45). In this classic American book The Great Gatsby, the story revolves around an individual, Jay Gatsby, a poor boy with aspirations of becoming a rich man to win over Daisy, a girl he has fallen irrevocably in love with in his adolescence. The author writes that the truth was ideally that Jay of West Egg could spring from his platonic realization of himself. He is merely regarded as Gods son who the author in a somewhat comic way says that he was simply a son of God as stated. Jay grew as James Gatz, on a Dakota farm which saw him change his name later to Jay Gatsby (Cullen 34-45). The bright prospects that belied the future prompted Jay to change his name. The conviction that he would turn away from his dark past and face a promising future always motivated his daily undertakings and chores execution. He however meets Daisy as a young officer in the military in Louisville prior to leaving for World War I. Jay begins to face obstacles in his ambitions. Hefirst cheats on Daisy concerning his past. He presents himself as a well off person that is in a position to move on with Daisy. Daisy makes promises of waiting for Gatsby after he lives for the WWI. Unfortunately, Daisy marries Tom Buchanan after two years. Gatsby at the same time was taking his studies in Oxford to attain education after coming from the war. Gatsby makes a dedication of his entire life to get Daisy back (Prigozy 11-21). This was indeed a humiliating affair. All the effort that was supposed to be put in chasing after his dream has now been changed towards something different. More and problems emerge as he indulges in illegal actions to get millions of money which he sees as important in wining Daisy back to his life. His life turns into illusions and dreams of getting Daisy. His initial plans are diverted and his life is turned in a lousy life of throwing extravagant parties with high hopes that Daisy will avail herself in at least one of the parties. His entire life is completely changed and now lives with the intuition that Daisy will one day chose to come back to him (Curnutt 23-45). His journey to happiness and realizing his American Dream never comes his way. Even after knowing very well that there are no chances that Daisy will return, Gatsby is very committed in protecting her. His life is fully pre-occupied with Daisy such that he cannot find out meaning in any other thing. Gatsbys obstacles to realizing his American dream continues to mount as he fills Daisy with a lot of idealistic faultless image that she cannot truly accomplish in reality and pursues her with an enthusiastic eagerness that in essence blinds him to Daisys boundaries. The more we try to recall the earliest impressions of Gatsbys life, the more surprising the result comes. He has gone through so much in pursuit of happiness yet his success is muddled up in a mild of experiences and life obstacles. As a result of the many life obstacles, his dream of having Daisy has fallen into pieces. He has been left out as a miserable piece of cowhide. Gatsby remained a captive of his identity based on the choices he made; one being Daisy who has turned away from him and the pursuit of monetary wealth ostensibly to woo Daisy back. The turn of events in the life of Gatsby is a true representation of the corruption that prosperity can cause and the unworthy nature of the goaal same as the way Fitzgerald looks at the American Dream completely being fruitless in the 1920s. As the prevailing vivacity, independence and hopefulness of America dwindles to the immorality behind the pursuit of money and riches. Gatsbys character could seem be as a result of the American Dream quintessence. Gatsby is very convinced that if he can create a lot of wealth, he can easily win Daisy and consequently achieve his personal American Dream. However, the truth is that is not apparently going to take place. Fitzgerald (189) says that Gatsbys dream should have appeared so close that he could barely fail to get hold of it. All the same, he did not realize that it was indeed behind him, some place in the vast obscurity far much beyond the city where the dark fields of the nation rolled on in the night. The last words of the book state that Gatsby had the belief that the green light or rather the orgiastic feature year after year recedes in front of us. The American Dream eluded Gatsby and regardless of whatever happens, tomorrow is expected to unfold in a very fast way. Gats by past is very significant to his future dreams as shown by the green light (Prigozy 11-21). However, these moves are disturbed and muddled up by obstacles which he fails to control and manage well. To conclude, the struggle made by human beings to attain their aspirations and dreams through surpassing and in the reconstruction of history is what the Great Gatsby novel is based on. Though the American Dream has held high hopes for people like Gatsby, it has all ended up sour, with less of the expectations met. However, that is not the real issue. The point could have been the manner in which we respond to the consequences and results of pursuing our dreams. This probably determines the eventual success of the individual. While we have hope that things can get better, we should also be prepared if the worst happens. The lack of proper strategies for fall back if things turn out sour characterizes Gatsbys life points the inevitability of failure due to individual mistakes. The failure of such people like Gatsby to fully attain the American goal points to disillusionment, only that is self inflicted and the realization of the American dream is hinged on the individual focus. Life t akes a natural course and does not make provisions for fantasies and if forced, they just vanish like air. Buy custom Disillusionment in Pursuit of the American Dream essay

American Revolution - Early Campaigns of the American Revolution

American Revolution - Early Campaigns of the American Revolution Previous: Causes of Conflict | American Revolution 101 | Next: New York, Philadelphia, Saratoga Opening Shots: Lexington Concord Following several years of rising tensions and the occupation of Boston by British troops, the military governor of Massachusetts, General Thomas Gage, began efforts to secure the colonys military supplies to keep them from the Patriot militias. These actions received official sanction on April 14, 1775, when orders arrived from London commanding him to disarm the militias and to arrest key colonial leaders. Believing the militias to be hoarding supplies at Concord, Gage made plans for part of his force to march and occupy the town. On April 16, Gage sent a scouting party out of the city towards Concord which gathered intelligence, but also alerted the colonials to British intentions. Aware of Gages orders, many key colonial figures, such as John Hancock and Samuel Adams, left Boston to seek safety in the country. Two days later, Gage ordered Lieutenant Colonel Francis Smith to prepare a 700-man force to sortie from the city. Aware of British interest in Concord, many of the supplies were quickly moved to other towns. Around 9:00-10:00 that night, Patriot leader Dr. Joseph Warren informed Paul Revere and William Dawes that the British would be embarking that night for Cambridge and the road to Lexington and Concord. Departing the city by separate routes, Revere and Dawes made their famous ride west to warn that the British were approaching. In Lexington, Captain John Parker gathered the towns militia and had them form into ranks on the town green with orders not to fire unless fired upon. Around sunrise, the British vanguard, led by Major John Pitcairn, arrived in the village. Riding forward, Pitcairn demanded that Parkers men disperse and lay down their arms. Parker partially complied and ordered his men to go home, but to retain their muskets. As his men began to move, a shot rang out from an unknown source. This led to an exchange of fire which saw Pitcairns horse hit twice. Surging forward the British drove the militia from the green. When the smoke cleared, eight of the militia were dead and another ten wounded. One British soldier was injured in the exchange. Departing Lexington, the British pushed on towards Concord. Outside of the town, the Concord militia, unsure of what had transpired at Lexington, fell back and took up a position on a hill across the North Bridge. The British occupied the town and broke into detachments to search for the colonial munitions. As they began their work, the Concord militia, led by Colonel James Barrett, was reinforced as other towns militias arrived on the scene. A short time later fighting broke out near the North Bridge with the British being forced back into the town. Gathering his men, Smith began the return march to Boston. As the British column moved, it was attacked by colonial militia which took up concealed positions along the road. Though reinforced at Lexington, Smiths men continued to take punishing fire until they reached the safety of Charlestown. All told, Smiths men suffered 272 casualties. Rushing to Boston, the militia effectively placed the city under siege. As news of the fighting spread, they were joined by militia from neighboring colonies, ultimately forming an army of over 20,000. The Battle of Bunker Hill On the night of June 16/17, 1775, colonial forces moved onto the Charlestown Peninsula with the goal of securing high ground from which to bombard British forces in Boston. Led by Colonel William Prescott, they initially established a position atop Bunker Hill, before moving forward to Breeds Hill. Using plans drawn by Captain Richard Gridley, Prescotts men began constructing a redoubt and lines extending northeast towards the water. Around 4:00 AM, a sentry on HMS Lively spotted the colonials and the ship opened fire. It was later joined by other British ships in the harbor, but their fire had little effect. Alerted to the American presence, Gage began organizing men to take the hill and gave command of the assault force to Major General William Howe. Transporting his men across the Charles River, Howe ordered Brigadier General Robert Pigot to directly attack Prescotts position while a second force worked around the colonial left flank to attack from behind. Aware that the British were planning an attack, General Israel Putnam dispatched reinforcements to Prescotts aid. These took up a position along fence which extended to the water near Prescotts lines. Moving forward, Howes first attack was met my massed musket fire from the American troops. Falling back, the British reformed and attacked again with the same result. During this time, Howes reserve, near Charlestown, was taking sniper fire from the town. To eliminate this, the navy opened fire with heated shot and effectively burned Charlestown to the ground. Ordering his reserve forward, Howe launched a third attack with all of his forces. With the Americans nearly out of ammunition, this assault succeeded in carrying the works and forced the militia to retreat off the Charlestown Peninsula. Though a victory, the Battle of Bunker Hill cost the British 226 killed (including Major Pitcairn) and 828 wounded. The high cost of the battle caused British Major General Henry Clinton to remark, A few more such victories would have shortly put an end to British dominion in America. Previous: Causes of Conflict | American Revolution 101 | Next: New York, Philadelphia, Saratoga Previous: Causes of Conflict | American Revolution 101 | Next: New York, Philadelphia, Saratoga The Invasion of Canada On May 10, 1775, the Second Continental Congress convened in Philadelphia. A month later on June 14, they formed the Continental Army and chose George Washington of Virginia as its commander-in-chief. Traveling to Boston, Washington took command of the army in July. Among Congress other goals was the capture of Canada. Efforts had been made the previous year to encourage French-Canadians to join the thirteen colonies in opposing British rule. These advances were rebuffed, and Congress authorized the formation of the Northern Department, under Major General Philip Schuyler, with orders to take Canada by force. Schuylers efforts were made easier by the actions of Colonel Ethan Allen of Vermont, who along with Colonel Benedict Arnold, captured Fort Ticonderoga on May 10, 1775. Located at the base of Lake Champlain, the fort provided an ideal springboard for attacking Canada. Organizing a small army, Schuyler fell ill and was forced to turn command over to Brigadier General Richard Montgomery. Moving up the lake, he captured Fort St. Jean on November 3, after a 45-day siege. Pressing on, Montgomery occupied Montreal ten days later when Canadian governor Major General Sir Guy Carleton withdrew to Quebec City without a fight. With Montreal secured, Montgomery departed for Quebec City on November 28 with 300 men. While Montgomerys army had been attacking through the Lake Champlain corridor, a second American force, under Arnold moved up the Kennebec River in Maine. Anticipating the march from Fort Western to Quebec City to take 20 days, Arnolds 1,100-man column encountered problems shortly after departing. Leaving September 25, his men endured starvation and disease before finally reaching Quebec on November 6, with around 600 men. Though he outnumbered the citys defenders, Arnold lacked artillery and could not penetrate its fortifications. On December 3, Montgomery arrived and the two American commanders joined forces. As the Americans planned their attack, Carleton reinforced the city raising the number of defenders to 1,800. Moving forward on the night of December 31, Montgomery and Arnold assaulted the city with the latter attacking from the west and the former from the north. In the resulting Battle of Quebec, American forces were repulsed with Montgomery killed in action. The surviving Americans retreated from the city and were placed under the command of Major General John Thomas. Arriving on May 1, 1776, Thomas found American forces weakened by disease and numbering fewer than a thousand. Seeing no other choice, he began retreating up the St. Lawrence River. On June 2, Thomas died of smallpox and command devolved to Brigadier General John Sullivan who had recently arrived with reinforcements. Attacking the British at Trois-Rivià ¨res on June 8, Sullivan was defeated and forced to retreat to Montreal and then south towards Lake Champlain. Seizing the initiative, Carleton pursued the Americans with the goal of reclaiming the lake and invading the colonies from the north. These efforts were blocked on October 11, when a scratch-built American fleet, led by Arnold, won a strategic naval victory at the Battle of Valcour Island. Arnolds efforts prevented a northern British invasion in 1776. The Capture of Boston While Continental forces were suffering in Canada, Washington maintained the siege of Boston. With his men lacking supplies and ammunition, Washington turned down several plans for assaulting the city. In Boston, conditions for the British worsened as winter weather approached and American privateers hampered their re-supply by sea. Seeking advice to break the stalemate, Washington consulted artilleryman Colonel Henry Knox in November 1775. Knox proposed a plan for transporting the guns captured at Fort Ticonderoga to the siege lines at Boston. Approving his plan, Washington immediately dispatched Knox north. Loading the forts guns on boats and sledges, Knox moved 59 guns and mortars down Lake George and across Massachusetts. The 300-mile journey lasted 56 days from December 5, 1775 to January 24, 1776. Pressing through severe winter weather, Knox arrived at Boston with the tools to break the siege. On the night of March 4/5, Washingtons men moved onto Dorchester Heights with their newly acquired guns. From this position, the Americans commanded both the city and the harbor. The next day, Howe, who had taken command from Gage, decided to assault the heights. As his men prepared, a snow storm rolled in preventing the attack. During the delay, Howes aids, remembering Bunker Hill, convinced him to cancel the assault. Seeing that he had no choice, Howe contacted Washington on March 8 with the message that the city would not be burned if the British were allowed to leave unmolested. On March 17, the British departed Boston and sailed for Halifax, Nova Scotia. Later in the day, American troops triumphantly entered the city. Washington and the army remained in the area until April 4, when they moved south to defend against an attack on New York. Previous: Causes of Conflict | American Revolution 101 | Next: New York, Philadelphia, Saratoga

Essence of Corporate Social Responsibility and CSR Coursework

Essence of Corporate Social Responsibility and CSR - Coursework Example CSR can be defined a commitment made by a company towards the stakeholder to operate in an environmentally, socially and economically sustainable fashion. CSR seeks to integrate workplace culture, communities and human rights to business strategies. In the initial days the many used to treat CSR as arm chair philanthropy, however things have changed drastically. It is treated as an integral part of the overall business strategy. In order to discuss the focal points related to CSR two companies have chosen in the form of Philip Morris and Starbucks. Philip Morris is one of largest tobacco companies. It includes seven leading international brands that include Marlboro, the top most cigarette brand in the world. Starbucks one the other hand is a global coffee chain. They are based on Seattle, Washington. It is also the largest coffeehouse company. It has over twenty thousand stores and operates in over sixty countries. Starbucks shops provide a wide range of products including hot and c old coffee, pastries, snacks, etc. As it can be seen that two companies with distinct product mix and different business model has been chose. The main objective of such choice is to demonstrate the importance and benefits of CSR across various industries. Add to it must be mentioned that as per research the key focal points of CSR activities of both the companies happens to be same, at least to some extent; such as investment in foundations and communities, waste reduction, energy conservation, recycling etc. Here it is needless to say that CSR for Philip Morris is supposed to be a bit trickier as compared of Starbucks keeping the product line in mind (Urip, p. 13). Potential Benefits and Importance of CSR CSR should not be looked upon a leakage of resources. If implemented properly CSR policies can provide an array of benefits such as increase the level of customer retention, enhances relationship with customers, suppliers, stakeholders and other channel partners, differentiates t he company from that of the competitors, improves reputation, generates positive publicity and even helps the companies to get new business. This segement will be of great help to understand how CSR activities benefits Starbucks and Philip Morris to maintain better relationship with the stake holders. Stakeholders include employees, business partners, investors, local communities as well customers. It will also be helpful to analyze the alignment of CSR with the corpora objectives. It will reflect the importance of CSR keeping the overall corporate strategy in mind. Corporate objective can be defined as a realistic objective set by the company that influences key strategic decisions (Heal, p.132). Starbucks views CSR as an opportunity to give something back to the community. As a matter of fact it runs down deep to the company roots. For Starbucks CSR is an approach to fulfill the commitments made to the origins, environment, communities, and partners. Some of the approaches include investments to benefit coffee producers and their families; promoting the concept of recycling, conservation of coffee growing countries; having in store green teams. More than one billion people work at Starbucks. They are not treated as employees; rather they are treated as partners. As a matter of fact the mission statement of the company talks about the commitment to partners. As mentioned before CSR activities for Philip Morris are supposed to be a bit trickier as compared to the other. However the CSR activities of the company are nothing short of impressive. The company actively invests in art

Banking Concept Of Education Essay Example | Topics and Well Written Essays - 1250 words

Banking Concept Of Education - Essay Example Saudi Arabia, many of the students and educators have not realized that system of education is not just ineffective, but to a larger extent harmful. Going to our classes, we all had one goal in mind getting as much information for the test and getting out. Now that I am studying in America I realized how it is. The whole situation seems like feeding us information on a silver spoon. We were expected to stay quiet for the whole 60 minutes. Not knowing that it was wrong, we did what we were told to do. In the essay, The Banking Concept of Education, Paulo Freire argues that modern education is widely recognized as a chance for teachers to feed students with information as the students submissively accept it. In my years as a submissive recipient of information both in the Saudi Arabia and USA, I have come across numerous educators who fit Freire’s cynical description (Freire Paulo, 13). However, not teachers are the same, in that I have also realized a professor whose style of teaching is different from those Freire scorns, and she created a beautiful environment and splendid environment during the learning process. Her meth ods proved that it is very possible to develop a learning environment where students do not suffer from â€Å"narration sickness†.... The class that changed my opinion of education was the chemistry class. The professor, who was as highly educated as the rest of the faculty educators, initially stacked to the idea that she could learn as much from us the students as we from her. Freire demonstrates a number of qualities of the Banking Concept of Education, and argues these qualities are available in each and every classroom, and are reflected by â€Å"oppressive society in general† (Freire Paulo, 75). One of the first qualities demonstrated by Freire is that: the educator educates and the learner is taught. In our chemistry class, the professor had very little to do with the learning process. Every student submitted a new chemistry models every week, and our peers in the class provided with a feedback on our work. The professor was just there to show guidelines and to expound on complex chemistry concepts that we could not understand as a class, and to ask leading questions to prompt discussion. By reading o ur work and having the students explain to her, the professor also learned many things (Freire Paulo, 43). This logic is firmly related to Freire’s second listed quality which states that: the educator knows everything and the learner knows nothing. However, since most of the feedback came from other students, it was usually the opinion of students that was valued highly in the class. According to Freire, knowledge arises only through invention and reinvention, through impatient, restless, continuing, inquiries pursued by human being in the world, with the world and with each other. That is, true comprehension can only be fashioned though questioning, conversation, and